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Subject: Online Advertising Made (Not) Easy!

  • The Collapse of The (Marketing) Funnel

    The changing consumer journey The marketing funnel The consumer journey begins with a person who’s unaware of an advertiser brand or product. After they become aware, they may want to learn more about it. Next, they consider whether to buy it before finally making the purchase. In the last stage, they may decide whether they…

  • How to Get the Most Out of Generative AI

    An Introduction to Generative AIWelcome to the exciting world of Generative AI, a subset of artificial intelligence focused on creating new content by learning from existing data. Imagine a machine that can write a poem, design a fashion piece, or compose music—all generated through the patterns it has learned. This technology is revolutionizing fields like…

  • What is marketing mix modeling?

    Marketing Mix Modeling (MMM) is an essential tool for modern businesses seeking to optimize their marketing efforts. It involves a statistical analysis of how various marketing channels, such as TV, radio, digital ads, and print, impact overall sales performance. By analyzing historical data, MMM helps marketers understand which channels contribute the most to revenue, adjusting…

  • Understanding MQL vs. SQL: Nurturing Leads into Customers

    When it comes to modern marketing, it’s important to distinguish between two types of leads: Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

  • Lead Generation vs. Demand Generation

    In the marketing landscape, Lead Generation and Demand Generation stand out as vital strategies, each with its distinct approach and objectives.

  • The Role of Consent Management Platforms (CMPs)

    A Consent Management Platform (CMP) is a software that ensures websites’ compliance with data protection regulations.

  • Performance Creative in Advertising

    Your advertising creative is crucial to your performance. In today’s ever-changing advertising landscape, your ad creative is the key to capturing your audience’s attention, reaching new customers, and reducing advertising costs. Higher-performing creative can lower costs across various advertising goals. Performance creative, a dynamic approach that merges art and data, has emerged as a game-changer…

  • Audience Fragmentation in Meta Ads

    What is audience fragmentation? Fragmentation occurs when there are ad sets with similar objectives and creatives but different audiences. Fragmenting your objective across audiences in this way means your ad sets may take longer to exit the learning phase and you may spend more budget before performance has optimized. Imagine you have 2 ad sets…

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